Links are an important factor in SEO, which is why link building should be part of your overall SEO program. Links help directly generate traffic to your website. This article will run through the steps for an effective link building techniques.
Links help your website and pages to rank higher in search engines, and that is just one of the things that links do. Backlinks also help increase traffic to your website through those links. Many SEO professionals use link building as a technique to have a wider audience for their website and place links on other websites that would generate traffic to their own.
1.Get to know your audience
If you want your customer base to grow, you have to determine how to find new ones. To do this, you need to know who your current audience is and know what your ideal audience looks like. Find out their demographics, what type of blogs they read, how they purchase products, and the type of keywords they use when searching for similar products. Remember that the keywords in your web content should be the same to what they are familiar with. After finding out what they need, your content should be based on satisfying that need.
Upon getting to know your current audience, you can now aspire reaching an audience that consists of a more general group, while still keeping your initial customer base. Adapt your content to this new set of people, and to reach this new audience, links to other sites to your new content are also important.
2.Find out what sites appeal to your ideal audience
If you know your current and ideal audience, you can create a list of websites that can help you reach new audiences. Check the websites that already appeal to them and try to link to these websites to help you expand your audiences.
3.Create great content
You need to have great content in order to attract other sites to link to your site. It should also appeal to the audience that you desire to be your customers. Your articles should be organized and well-written.
4.Match content to websites
When you write an article, check out the list of websites you created as part of expanding your audience (step #2). Select websites from that list that is likely to link to your article. If your tactic includes a long tail keyword, you would have a small number of websites that is suitable to link to your article. Try to find those sites that actually match the specific topic of your article. These sites are likely to be willing to link because your article matches their content. Moreover, users that would go to your site that followed that link would truly be interested in your article, thus higher chances of sales conversion and repeated visits.
If you really exert an effort in writing great content and looking for sites that match your article, you must reach out to the website you want to link to. Inform them about your product and content and ask if they can write about it and also link to it. You can do this through email, but even a phone call or a message through social media (Twitter or Facebook) can also be a great way to reach out to people. However, make sure that you communicate with them in a personal way and not just through automated emails.
6.Use social media platforms
If you have well-structured and original content, you can reach a new audience and also receive links through social media. You can tweet about your website and maybe send some tweets directly to people who may be interested to your article. Facebook and other social media platforms are also a great way to promote your website/articles. The more people tweet, like, and share your articles, the higher chances you have of receiving additional links.
An effective link building technique should be intended to bring new audiences to your website. This would also increase your ranking in search engines. If you consider link building as a means of reaching out to other websites to have a wider audience, you are certainly doing it the right way.